Timex

The Ask To create a unique but authentic brand message that cements Timex as a fashion accessory and expands the consumer base to younger audiences. The Solution Timex can go beyond being an accessory to becoming a self-esteem booster. When the watch is on, so is the wearer’s confidence. They feel prepared for anything, and it almost transports them to a world of their own. And it’s in this world, that the wearer embraces all that the watch has to offer – the real and not real.

Copywriter- Ahalya Bahuguna
Art Director- Archit Sharma
Agency- Animal

Note- This is pitch work.

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