We used Instagram to encourage consumers to tell us about their first Coach purchase.
People started interacting with our hashtag, eager to share the stories of their unique experiences with the brand.
We also created a special landing page where we showcase how there's always a Coach bag that can help one celebrate their milestones.
During New York Fashion Week, Coach invites people to walk the red carpet in SoHo with bags designed to celebrate their life's achievements in style. It's a runway for those who dare to dream and achieve. We encourage people to capture their special moments with GlamBOT; because every accomplishment, big or small, deserves to be in the spotlight.
Copywriter- Ahalya Bahuguna
Art Director- Carly Hansen
Strategist- Xinru Jiang
