Mongolia

The Ask Due to a lack of awareness and limited infrastructure, Mongolia isn't the first thing that pops in mind when thinking of a travel destination. How do we change that? The Solution People crave an escape from a culture of over tourism. The places they dream of often end up disappointing because they look nothing like the pictures. Luckily, that'll never be the case with Mongolia because it's still untouched.

Caption: Views you’ll never get tired of, just a click away: www.visitmongolia.com

Caption: Usually, we don’t believe in signs. But sometimes they’re just too clear to ignore: www.visitmongolia.com

To highlight Mongolia's natural beauty, we partnered with Instagram to disable filters for posts using #FilterlessMongolia.

We also used banner ads to target different kinds of travelers.

We built yurts in airports with milk tea stations where travelers could get a taste of Mongolian hospitality. Through this, we were able to give them a taste of what the destination was like before they got there or even thought of getting there.

Copywriters- Ahalya Bahuguna, Xinru Jiang

Art Director- Matt Gill

Note- This is spec work.

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